Cable Magic! Online Store!

D.O.B, History


Above shows our first storage facility accommodating our 1200 ish Digital TV antennas and 100 boxes of Coax cable.  

 

Cable Magic was founded in mid 2009 by TV Magic Franchising director Shane Seymour and computer/programmer expert Daniel Ryan (Automated Business Solutions) as a 50/50 business partnership. By 2010 Cable Magic was fulfilling daily orders from the Cable Magic online store. We existed primarily for the purpose of supplying the public with more attractive prices for AV cables and Home theatre accessories. 

Rather than spending $90 at the time for a hdmi cable from a retail store, internet shoppers were able to order from our store:- hdmi cables and related products at a fraction of the cost. We provided an Australia Wide delivery service using Australia post where customers would purchase and pre-pay for their orders and select next day shipping or regular shipping to then have their orders fulfilled and shipped to their front door. 

Throughout 2010/2011 Cable Magic formed relationships with some Chinese & Taiwanese contacts and we eventually met a wonderful woman who was able to accommodate all our needs with translation and assisted us in importing over 500 products in aid to not only give online buyers a larger product range but become a supply chain for TV Magic also. 

Cable Magic is now the sole supply chain for TV Magic franchisees and through bulk buying; TV Magic franchisees have access to high quality, low cost AV cables and Antenna hardware products. 

 

 

Below are some shots of our home-bound business in the early years. People including Sarah, Beth, Dan & Chris worked diligently sending and packing orders over the years assisting in the growth of Cable Magic's online retail business.